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Spotlight: Misha Nonoo

Misha Nonoo's eponymous label isn't the first thing that comes to mind when you think of the new Duchess of Sussex, Meghan Markle. But some say that it was one of Misha's key pieces, the "Husband" shirt, that sealed the deal between Prince Harry and Meghan. (I'm sure there was a lot more to it...but hey, clothing can be very powerful ;) Meghan of course has proven to be a fan of smaller, niche labels that offer limited collections but who do what they do, very very well, and I'll be introducing you to more of them over the next few months. Key among them however, is the trailblazer that is Misha Nonoo.

Say Hi to Misha Nonoo

Born in Bahrain, raised in London and educated in Paris, Misha has used her multicultural experiences to inspire her design work. Always one step ahead of the game, she was among the first designers to use social media to display her collection. In 2016 she used Instagram to display her Spring /Summer collection and Snapchat for her Autumn collection in the same year.In 2013 she gained a name for herself after becoming a finalist for the CFDA/Vogue Fashion Fund.

Misha was an early fan of the direct-to-consumer model, which meant she strengthened her relationship with her customers as well as being able to reduce her prices. The concept behind her collections is the bold, powerful, elegant, professional woman. Created for women who live life to the full, her clothing is smart yet adaptable and suitable for all occasions, both day and evening.

Misha’s clothing range is designed with the busy lifestyles of women in mind. Clothes enable us to feel strong, self-assured and can make us feel our best and she certainly delivers. Her pieces are adaptable yet timeless, but also contemporary and fun, ensuring that every modern woman can find something to suit every occasion.

Misha believes that clothing is not just something to fill your wardrobe with; our clothes should reflect who we are, in all aspects of our lives. She believes in sustainability – clothes need to have longevity, production methods should avoid wastage, always aim to create the highest quality items and ensure that ethical practices are in place. Misha's not a fan of fast fashion and aims to create clothing that you wouldn’t want to throw away and that lasts you for years.

The range is versatile and many looks can be created with each item. Additionally, each piece is created personally for you as there is an on-demand production model in place. This means that some items can even be personalised and items are tailored to suit you. As every order is produced on demand, there is little wastage, (a huge issue in the clothing industry as unsold items fill landfill sites).

6 Key Pieces for Your Wardrobe

1. Florence Blazer Dress

A dress that can be styled in many ways and can be personalised with your own initials (that personalised items cannot be returned however). This item can be worn as a casual jacket over an outfit and it has an oversized fit. Alternatively, fasten it up to resemble a stunning tailored mini dress. If you have a small frame then choose a size smaller than you would normally.

2. Austen Skirt

An A-line mini skirt which is suitable for any shape and sits just below your waist. Wear this with a shirt and a blazer for a smart look or with heels and a turtleneck for a more casual look. The buttons have no purpose other than to make the skirt look good and there’s a hidden zip to make this skirt easy to take on and off.

3. Hillary Jumpsuit

If you want to dress to impress then pick the Hilary jumpsuit. This jumpsuit is suitable as workwear as well as for evening wear. If you want to wear it as a casual piece then try it with a t-shirt or wear it with nothing if you want to look the part. The jumpsuit is figure hugging and flares a small amount down the leg.

4. The Husband Shirt

The perfect white shirt to wear to work when all fastened up and a few buttons undone for the evening. Worn by Megan Markle as well as plenty of other famous ladies!

5. Beatrice Turtleneck

If you’re looking for a turtleneck that you can wear with pretty much anything then the ribbed Beatrice turtleneck is a great option. This top can be worn on its own, under a blazer or with a jumpsuit. Alternatively try it with wide leg pants or a mini skirt. It’s an ideal top for layering and fits nice and close to the body.

6. Elena Dress

A dress that can be worn both casually and formally. If you plan to wear it formally, wear it over a shirt or a black top. Wear it alone for a more relaxed, cheeky look.

Shop the entire collection here