Spotlight: Jazmin

A Pakistani fashion brand with a three decade history, Jazmin embodies a classical style and finish of traditional Pakistani fabrics and design.

Available in ready to wear or unstitched fabric, the brand offers capsule collections each season, in response to the latest trends, reflecting a modern and sophisticated take on Eastern wear.

As we head into the warmer months, the latest offering is centred around Lawn and Chiffon with exquisitely designed and precisely cut finishes, available to purchase online only - for unstitched fabrics, customers can choose whether to have the fabric stitched by the company, or order the fabric as loose material.

As with most traditional Pakistani outfits, each outfit comes with either a ready-to-wear tunic, trousers and matching scarf, or loose fabric in enough quantity to have the same stitched yourself by a seamstress or tailor. The brand also offers some standalone pieces in trousers for those that prefer to purchase separates and mix and match outfits at home.

Previews of upcoming collections are available on the website every season, with options to pre-order when available. The price point is generally mid-range with a slight emphasis on higher-end prices reflecting of the quality and detail in each item.

Orders can be placed on the website here, and TFO has suggested a few of our favourite options below.